An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action.

Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages.

Hughes says, “The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend.

Inside the lookbook, KlientBoost’s Director of Ecommerce, Reese Garcia, shares some of his best suggestions for creating a landing page that sells—and we’ve got a quick preview for you below.

A Great Ecommerce Landing Page Is:

#1. Perfectly aligned with your paid advertisement

This is all about message match, which we touched on earlier. When someone clicks through one of your search ads (or social post, or promotional email—whatever), you’ve already shaped their expectations for what they’ll see next”.

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

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