In link building, your focus should be on long-term gains, not overnight quick-win. Your SEO and marketing success depends on your ability to gain links from quality sources.

Analytics Mania contributor Julius Fedorovicius has shared a short guide to help you track your outbound links effectively.

Fedorovicius says, “Before we learn how to actually track outbound links with Google Tag Manager, first let’s take a step back and think whether we need it at all. Why and how can it be useful?

In general, it can give you a better understanding of user behavior. After all, not every outbound link might be bad. At first, you might think that the outbound link click means that the visitor was lost. But what about links to your social media profiles?

What if your business owns multiple websites that are using different domains? You might be interested in which links are most clicked, right?

Without Google Tag Manager, link clicks in Google Analytics (or any other interactions ) had to be tracked manually”.

How to Track Outbound Links with Google Tag Manager and Google Analytics

Analytics Mania

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