Ideas to Improve Your Email Open Rates
Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI.
But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action.
To help you improve your email open rates, MarketingProf contributor Brahim Belabbes has shared 10 useful tips.
Belabbes says, “You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see your email if the subject line doesn’t get them to click on your email.
In a world full of distractions, it’s hard to get and hold the attention of your email subscribers. That’s why I’ve outlined 10 subject line formulas proven to get subscribers to open emails.
1. The Social Proof Subject Line
Social proof is a powerful driver of human behavior and affects many of the decisions we make. For example, people generally won’t buy a product from a site until it has reviews and ratings”.
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