Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them.

Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like.

Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and prospects – is to give our audiences what they need, not what they think they want.

It’s not easy. It requires psychographic, well-researched, insightful personas created by the whole business, not just the marketing team – ones that aren’t just skin deep. It requires a cross-functional organizational focus on customers. And it demands the production of content that commands respect.

And you can make that happen by using a BRACES approach to hold up your content marketing strategy – brave, researched, astute, credible, educational (not just entertaining), and skimmable”.

How to Stop Creating Content That Disappoints Your Audience

Content Marketing Institute

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