Marketing personalization enables you to build trusted relationships that increase customer lifetime value and help build trust. It is a concept that helps you to stay connected with your audience and communicate your message in persuasive manner.

Content Marketing Institute is hosting a webinar on ‘Personalization That Drives Profitable Engagement’ on Thursday, October 10, 2019 at 2.00 pm EDT.

CMI team says, “In this session, you’ll dive into how personalization can be applied to create deeper engagement that drives initial purchase decisions and convinces your customers to stick with you over time, driving revenue and growth.

In this webinar we will:

  • Find the balance between creepy and compelling that activates intent and builds loyalty
  • Use personas to create context that resonates at every stage of the life cycle
  • Apply a conversational approach to earn retention and account expansion
  • Show how sales enablement practitioners can inform automation by representing the voice of sales”.

Personalization That Drives Profitable Engagement

Content Marketing Institute

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