Strategies to Improve Your E-commerce Conversion Rates
Your e-commerce conversion rate reflects the percentage of website visitors who purchased something from your online store. You need to look for newer tactics to boost your conversion rates in the increasingly competitive digital buying world.
Unbounce contributor Olivia Ross-Taylor has shared twelve rules to help you improve your e-commerce conversion rate.
Taylor says, “Would you be frustrated if you discovered that tonsof your potential customers are leaving your e-commerce website (and that your conversion rates are in the pits) because of a poor visitor experience?
Unfortunately, that’s often the reality: many ecomm storefronts don’t have the best checkout experiences, and it absolutely crushes their sales efforts. This is most often the result of not understanding what customers need to see before they feel comfortable with buying.
There are several things you can do to avoid common abandonment pitfalls. Today, I’ll go over the 12 rules I follow to create a shopping cart experience that’ll grow your e-commerce conversion rates”.
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