Quality content makes a long lasting impact on your audience. It helps you to establish yourself in their mindsets for a longer period and think of your company when they are in need of a particular product or service.

Copyblogger’s Stefanie Flaxman has highlighted two factors that define satisfying content and its marketing impact.

Flaxman says, “Have you ever read a blog post, listened to a podcast episode, or watched a video and thought:


Have you ever read a blog post, listened to a podcast episode, or watched a video and thought:

“I kind of get what this person is saying — and I think I agree — but it’s difficult to follow their main points. The content feels incomplete.”

When content consumers have reactions like that, it delays them from sharing your content and subscribing to get more — ultimately increasing the chances that the content will be forgettable.

Conversely, when your content resonates with your target audience, your platform becomes a resource those individuals will remember and return to”.

2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas

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