Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search [Webinar Replay]
Jumpshot has made available a replay of ‘Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search’ webinar featuring Rand Fishkin and Britney Muller.
Jumpshot team says, “Watch this on-demand webinar for a deep dive into never-before-seen data about searcher behavior and search opportunities.
Our three distinguished panelists will tackle some of the most fundamental questions about Google and Amazon today, including:
- How big is web search?: Is it growing or shrinking? How have search volumes on Google compared to Bing, YouTube, Facebook, Amazon, DuckDuckGo? And what’s the role of that search on web behavior at large?
- Where does traffic go after a Google search?: How much traffic does Google drive to various sites compared to Google’s own sites? Where do localized search terms tend to lead consumers? What are the latest trends in click-through rates for paid and organic searches? Are “zero-click searches” on the rise?
- How does search behavior on Google differ from search behavior on Amazon?: How and where do consumers search for products? How do product search patterns change across product categories and on branded and non-branded terms? How do search behaviors change across the customer journey, from upper-funnel product discovery to lower-funnel research and purchase?
Watch the webinar now to gain powerful insights on SEO.
Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search
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