10 Ways to Rank Your Videos in YouTube
According to Statista, 85% of US Internet users watch online video content on their devices. A HubSpot study revealed that 54% of consumers want to see more video content from a brand or business they support. Useof video in your marketing enables you to connect with your audience and persuade them to make a purchase.
By creating YouTube videos you can promote your products and services online. But you need a right plan to publish video content on YouTube and get them ranked higher.
Rank Ranger contributor Liraz Postan has shared 10 ways to help you rank your videos in Youtube.
Postan says, “When making videos for YouTube, there are several significant factors to keep in mind if you want to boost your rankings. Similar to a search engine, YouTube has a quite “reasonable” algorithm. Some of the main “ranking factors” for YouTube are:
Video CTR: How many people click on your video as a result of their search? How relevant is your video and how does it stack up to the competition? For this, you need to think about elements such as metadata, titles, and descriptions. Proper optimization of these elements will help your CTR.
Retention: How do you keep your viewers engaged? What’s your average video watch time? This is an important metric for YouTube”.
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