Your audience likes to watch video because it’s easy to digest, entertaining and engaging. You should use it in your marketing because it can give a potentially huge return on investment (ROI) through many channels.

With the rising adoption of mobile devices, video is also very accessible to anyone with internet access, both to watch and to produce.

YouTube has paved a new path for marketing with video. Google’s Vishal Sharma has highlighted some ways Google can simplify video marketing for you.

Sharma says, “We’re constantly working on better ways to help you achieve your marketing goals—whether you want to build awareness for a brand, shift perceptions, or drive a specific action. But while it’s great to have options, mixing and matching these solutions takes time and can add complexity. Today we’re announcing Video reach campaigns—a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube. 

Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now you can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats to help you reach your audience at scale”.

Simpler ways to drive growth across the customer journey with video

Google Ads Blog

Sharing is caring