Putting AI to work for audience segmentation [white paper]
The audience segmentation process divides an audience into smaller groups, each groups containing people with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is very important for better communication.
The HERE Technologies team has published a white paper ‘Putting AI to work for audience segmentation’.
Read the white paper to discover:
- Location data’s importance in AI-driven segmentation
- Where AI and machine learning stand in media practices
- Use cases for location data and AI in segmentation
- How HERE location data can be layered into a whole range of advertising practices.