How to improve a lead generation campaign with marketing automation [Ebook]
Marketing automation allows you to automate vital aspects of marketing. It helps you to build relationships, generate leads and track customers throughout their journey.
Your business can scale new heights by implementing the right marketing automation solution.
The Marketing Week team has published a new ebook ‘How to improve a lead generation campaign with marketing automation’ to help you automate your marketing process.
In this eBook, you’ll learn:
- Top inbound and outbound marketing tactics that are driving business, leads, and revenue
- The role that inbound and outbound play, respectively, in the buyer’s journey
- Strategies for creating an integrated, balanced marketing strategy.