The primary goal of your marketing is to convert more and more prospects into customers and retain them for a long time. In this process your language plays a vital role.

Inc. contributor Amy George has shared an article highlighting four words you should avoid using on LinkedIn and in your marketing content.

George says, “A good rule of thumb is to use the most common word, and often there is the added advantage that these words are shorter, saving precious space. For example, the word “use” is better than “utilize” or “leverage.” Think about how people talk. And by people, I mean people in everyday life, not those who have been immersed in corporate lingo. 

Here are four words to avoid on LinkedIn and anything else you write about yourself and your company. 

1. Bespoke

Whatever happened to the word custom? All of a sudden I’m seeing people describe their products and services as “bespoke.” And I’m not talking about Clare Waight Keller, the British fashion designer for Givenchy who designed Meghan Markle’s wedding gown”.

4 Trendy Words to Avoid on LinkedIn, Resumes and Marketing


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