What is Schema Markup?
SEO consists in telling the search engines what your site is all about and convincing them that your site’s information will be helpful to their customers.
Giving the search engines the most helpful information about your site in a format that they find easy to process give you an advantage over sites that leave search engine rankings to chance.
Schema Markup is a systematic way of telling the search engines what the site is about and what content it has. With this information the search engines can index the information on the site more accurately and more completely.
There is a standard set of schema markup that has been adopted by Google, Microsoft and many other prominent companies that influence how the web changes over time. The backing of these major tech companies has made the markup created by Schema.org the primary method that websites and search engines communicate about the content of a web page.
You may have heard of the term “rich snippets”, a visual tool used by Google for displaying additional information about your page in the search results. Rich snippets are a visible presentation of some of the schema markup on your site.
If you search online for the phrase “Schema Markup” you will find a lot of information scattered across the web. You can educate yourself through reading the results you find.
However, we have come across a single article that gives a fairly detailed explanation of the ways schema markup can be used on websites and the value of using it. In fact, it probably has more information than most of our readers will need, but it is well organized and when you have decided that you have enough grasp of the subject for your needs, you can just stop reading.
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