All businesses aim at securing topmost positions in the Google Search results. But have we analyzed how these ratings help us in converting more customers!

To help you understand the connection, Search Engine Watch contributor Jason Tabeling has shared the results from a study.

Tabeling says, “In fact, during quarterly earnings call Google’s CEO said,

“I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.”

When a statement like this is made it indicates two things to me:

1. Consumers are expecting more and more local results

2. Google My Business is really important to capture traffic.

With this trend clearly in sight, I wanted to dig into some data to look into a key factor in consumers decision making, ratings, and reviews”.

How improved Google ratings impact conversions

Search Engine Watch

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