Email newsletters help you to generate more leads and improve your conversion rate. Besides this with newsletters you can establish yourself as an authority in your domain.

HubSpot contributor Ginny Mineo has shared a 10-step guide to help you create an effective email newsletter.

Mineo says, “For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

That sound good?

I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right“.

How to Create an Email Newsletter People Actually Read

HubSpot

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