Your business needs genuine customer reviews that help you to build trust in the market and acquire new clients. You might be getting several positive and negative reviews for your products, but are you able to manage them in a way so that they benefit your brand?

State of Digital contributor David White has published an article on how to manage online reviews on web and social media.

White says, “Online reviews have never been as important as they are today. The ability to be perceived as a liked and trusted brand can be the difference between profit and loss, growth and decline and success and failure.

A recent report by The Drum reveals that online reviews impact purchasing decisions for over 93% of consumers. Another report conducted by Moz reveals that online reviews make up 10% of the ranking factors determining how Google displays local search results.

As an industry many people focus solely on sites such as Trustpilot, Tripadvisor and Google when implementing a review strategy, missing key channels such as Instagram and Facebook”.

How to manage online reviews across the web and social media

State of Digital

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