Refurbishing top content [video]
It is difficult to continuously produce and deliver fresh content to your audience. So digging out the old pieces of content and presenting them with a new perspective can be a way out.
MOZ contributor Brittany Muller has offered some useful advice on using the old content in her video ‘Refurbishing top content’.
MOZ team says, “You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth?
As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz’s Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it”.
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