LinkedIn is a great platform which can give a strong boost to your branding efforts. It helps you build your professional network via the power of social media and enables you to increase exposure with a LinkedIn company pages. It also increases your brand’s credibility and attract new customers.

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Using influencer marketing on LinkedIn for world domination’ featuring Goldie Chan.

Gorgone says, “People tend to choose a dentist who has good teeth. A hairdresser has to have nice hair. Your cobbler’s shoes had better be pristine. Along the same lines, people who want to build a personal brand would do well to learn from Goldie Chan, an in-demand keynote speaker and influencer.

I invited Goldie to Marketing Smarts to share her tips for brands that want to use influencer marketing on LinkedIn, as well as her insight into building a personal brand (how to do it, and why employers should encourage their team members to build their individual online presence).

We also explore Goldie’s journey from marketing director to top LinkedIn influencer and agency founder. To date, her videos have racked up more than four million views. She’s amassed an audience of more than 50,000 LinkedIn followers and founded her own social media strategy agency, Warm Robots“.

Using Influencer Marketing on LinkedIn for World Domination

MarketingProfs

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