With more than 500 million daily active users, Instagram Stories is a huge pool of people who can be targeted with right marketing strategies.

Animoto contributor Jessica Rozario-Ospino has published an infographic titled ‘Instagram Stories 101’ that reveals several useful findings on how this platform can revolutionize your marketing.

Jessica says, “Instagram Stories offers a powerful way for businesses to reach customers where they already are. Since its release in August 2016, Stories has paved the way for brands to communicate directly with consumers, drive brand awareness, and build a loyal following.

For starters, here are a few ways marketers are using Instagram Stories.

  • 96% of marketers using Instagram Story ads intend to continue in the next 6 months.
  • 70% of marketers post to Instagram Stories once a week or more.
  • 74% of marketers post at least 2 videos on Instagram Stories a month.

Curious about how your brand can stand out on Stories? Check out the infographic”.

Instagram Stories 101: What Your Brand Needs to Know [Infographic]

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