Seven ways to improve social media visibility
To avail wide exposure to your brand you need to channelize your efforts and should have presence on multiple platforms. Social media is one of the most important channel to reach more prospects.
The MarketingProfs contributor Supriya Jain has shared seven ways to help you improve your brand’s social media visibility.
Jain says, “Here are seven ways you can make sure your content gets the eyeballs it deserves.
1. Choose the right channel
Today there are a mind boggling number of social channels, and many companies make the mistake of chasing after a majority of them. In the process, they thin their already limited resources and often cut corners. For example, they post the same content across all channels. That’s not going to work. Every channel has a certain tone and demographic that’s interested in that channel. So choose wisely. Pick 2-3 channels where you are most likely to find your TG, and focus your efforts there.
2. Grow the size of the room
A social page with no followers is like an empty room. No matter what great things you scream in there, no one is listening”.
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