Four digital content questions answered
When it comes to online marketing the data and content have become its integral part. Brands and marketers are utilizing the different content formats to increase their performance in terms of sales.
The Ezoic Inc. contributor Tyler Bishop has answered four questions related to the digital content in today’s scenario.
Bishop says, “Digital content is not going away any time soon, but the question of whether or not it’s going to become more or less valuable depends on who you ask. There’s a general consensus within the publishing industry that “content is king.” But, which types of digital content are rising to the top faster than others and which ones are the more valuable to publishers?
We already know that digital ad rates for content are going up, but what about the value of the content to the audience? Since it is a sort of complex question to answer, I figured we needed to get some data to start”.
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