Content plays a pivotal role in your marketing. When it comes to social media marketing you need to create content in different formats for fulfilling your needs.

The Social Media Examiner contributor Lilach Bullock has shared a five-step plan help marketers create great content for Instagram marketing.

Bullock says, “Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business.

#1: How to Establish a Content Theme for Your Instagram Profile

The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your business profile.

When creating a theme for Instagram, you’ll need to give some thought to:

  • Colors to use
  • Filters to apply to your images
  • Type of content to post (just a rough idea at this stage)”.

How to Create an Instagram Content Plan for Your Business

Social Media Examiner

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