Yes, SEO strategy still matters for marketers [podcast]
The Convince & Convert team has published a new podcast episode titled ‘Yes, SEO strategy still matters ’ featuring John McAlpin, SEO Director at Cardinal Digital Marketing.
Listen to the podcast to learn following:
- What Google values most right now when it comes to search ranking.
- How to tailor your content for the best shot at becoming a featured snippet.
- Why your best-performing pages need a “hook,” not just a solid place in the rankings.
- Tips for crafting search-friendly copy.
- When domain authority matters, and when it doesn’t.
- How creating custom skills for smart home devices impacts your visibility in voice search.
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