Video is an irresistible and popular tools that has been used by marketers for several years. It helps you to reach out to people through a variety of platforms.

The Forbes contributor Mat Zucker has shared an article highlighting the importance of a video marketing strategy and how you can enhance your sales with it.

Zucker says, “You know you should be doing more video, but where? Beyond commercials, case studies, demos and some obvious use cases, here are a six types:

  1. Own your About Us page: In my own research, more than 70% of companies put their values online, but only 18% are using video to tell their story. Your “About” section is where people decide if they want to do business with you, if they want to work for, and with you. Gnau believes that “the one video every company needs is the first impression video.” As part of its brand re-launch, Dupont recently put a film on its site that is dynamic and contextual, slightly personalized based on your location and device you’re using. The brand talks about itself, but tries to make it relevant to you”.

Where Is Your Video Strategy?

Forbes

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