The Facebook Sponsored Messages Ads allow you to reach out the Facebook Messenger contacts to promote your business.

The MobileMonkey team has published a detailed article on creating the Facebook Sponsored Messages Ads and improving your ad performance.

On when to use Facebook Sponsored Messages Ads, the MobileMonkey team says, “The caveat to Sponsored Messages ads is that you can only use Sponsored Messages to target users you’ve already had conversations with via Messenger.

This makes the format perfect for targeted re-engagement, and for keeping your existing contacts up-to-speed with your brand.

As an added bonus, Sponsored Messages aren’t subject to Facebook’s standard “24+1” rule. Again, this Facebook policy states that once a user engages with your chatbot, you can send as many messages as you want for the next 24 hours”.

How to Create Facebook Sponsored Messages Ads: What They Are, When to Use Them & Performance Tips

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