How Cinnabon built their sweet social media program [podcast]
Stories are considered to be one of the best tools to engage your audience and influence them. Several organizations have achieved success using the power of good stories.
The Convince & Convert team has published a new podcast episode titled ‘How Cinnabon built their sweet social media program’ featuring Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon.
Listen to the podcast to learn the following:
- How Marissa went from being a reality TV star to the Sr. Manager of PR and Social Media at Cinnabon
- How Marissa’s background in broadcast journalism has helped her fuel Cinnabon’s success on social
- What it’s like working with multiple franchise owners
- How Cinnabon views paid social and use it to boost customer advocacy
- How to incorporate UGC in your brand storytelling
- How to use Twitter Chats and social listening to bond with your community
- How Cinnabon utilizes data when it comes to sales attribution.
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