Tips to calculate ROI of link building
Quality link creation is a necessity when it comes to achieving success online. With good content and having a wide network you can achieve this goal. But while doing this you have to invest both time and money.
The Search Engine Journal contributor Kevin Rowe has shared an article on how to calculate the ROI of your link building efforts.
Rowe says, “Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value.
You can calculate the ROI, positive or negative, on a sale from your marketing channels, but calculating the value of building links seems murkier.
In a survey last year, less than 50% of small businesses had an SEO budget at all, and a plurality of those businesses spent less than $100 per month. Given the extraordinarily low amount most businesses and marketers spend, you can believe their expectations would be for a trackable ROI”.
Read full article on the following page.
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