For promotion of our brand and service we have several tactics other than direct online marketing in the form of content marketing and ads.

There are several paid media channels assure good returns on your investment. The HubSpot contributor Kelsey Meyer has shared an article on paid media.

Meyer says, “Combining earned, owned, and paid media will help you attract, nurture, and close leads, but what do those terms really mean? And when it comes to your company’s content strategy, how do they fit into the equation?

While all three media efforts are important to your overall goals and should converge in your strategy, there are still distinct differences.

Earned Media

Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you’ve distributed, the influence of your SEO efforts, the customer experience you’ve delivered, or a combination of all three, earned media refers to the recognition you receive as a result”.

Paid Media, Explained in 400 Words or Less

HubSpot

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