To improve your site’s search engine rankings you need to be consistent and up to date in your SEO strategies. Regular technical SEO audits can help you to maintain this consistency.

The State of Digital contributor Jo Juliana has shared 10 points that you should consider to perform technical SEO audits.

Juliana says, “I have been working in SEO for over 10 years, working client side and agency as well as freelance. An audit of a website is one of the best places to start with a new client. It allows you to see the code, what should be working and what is not, and how you as an online marketer can help the client and add value.

There are many tools to choose from in the market to crawl your site such as:

  • Screaming Frog
  • DeepCrawl
  • OnCrawl
  • Searchmetrics

The tool you use will depend on the budget, both in terms of finances and time, and will help you identify the main issues with a website.  These are some of the key points to cover in your next audit:

1. Internal and Errors

With any new client or project I am working on, I always like to perform a crawl which will give a comprehensive overview of the issues”.

Technical Audits – 10 Points to Cover

State of Digital

Sharing is caring