In 2018 Google made 3200 changes to improve search
The Google’s Danny Sullivan (Public Liaison for Search) has announced that the company made 3200 changes to improve its search systems in 2018. According to Sullivan, by doing this Google aims “to connect you with useful information as quickly as possible”.
Sullivan says, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were visible launches of new features, while many others were regular updates meant to keep our results relevant as content on the web changes. And some are also improvements based on issues we identified, either via public reports or our own ongoing quality evaluations. Unlike with Search features where we are able to quickly correct issues that violate our policies, sometimes identifying the root cause of ranking issues can take time, and improvements may not happen immediately.. But as we have been for more than 20 years, we are always committed to identifying these challenges and working to make Search better”.
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