The Microsoft Advertising team has hosting a webcast ‘The art and science of shopping campaigns’ on Thursday, July 25 at 11.00 am PDT.

Watch this webcast to learn useful tips and grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision.

The webcast agenda:

  • Branded vs. non-branded shopping segmentation/search term or customer intent targeting via shopping
  • Product Audiences (including set up and best practices)
  • Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more).

The art and science of shopping campaigns

Microsoft Advertising

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