Your copywriting skills can help you to win more customers and improve your sales. Along with the brand information your content should also have the persuasive elements that help you to stand out.

The Copyblogger’s Brian Clark has published an article highlighting five types of online prospects and ways to sell them.

Clark says, “If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.

On the other hand, you’ve probably noticed that if you spend all of your time relentlessly selling, you’ll alienate a good portion of your prospective audience.

The tricky problem for content marketers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

And the way you approach your offer will change, depending on which stage your prospect happens to be in”.

The 5 Types of Online Prospects, and How to Sell to Each of Them


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