Strategies to boost your newsletter open rate
Publishing online newsletters is one of the best ways to widen your brand influence and strengthen your sales. A regular newsletters also helps you to stay in touch with your target market and establish your brand as an authority.
The Content Marketing Institute contributor Michael Brenner has shared seven ways to boost your newsletter’s open rate.
Brenner says, “Once you have an idea of where your newsletter stands, you can set reasonable and achievable goals for open rates. (Remember, the above figures are for all emails.)
With that groundwork laid, let’s look at tactics that entice your subscribers to open and read your newsletter.
1. Give a personality to the “from” field
The first step in creating an awesome newsletter that connects with and engages your subscribers is to use an email ID that resonates with them. You don’t want them to see your email as an impersonal marketing message. Lend a face to your brand and, wherever possible, use a name that is recognizable by your audience”.
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