The social networks are making it difficult for the brands to have their dominating presence without paying. In its recent move, Instagram has started hiding likes for your content.

The SmartCompany contributor Matthew Elmas has published a comprehensive article on Instagram’s change and how you can cope with it.

Elmas says, “The move won’t change user analytics, so businesses and influencers will still be able to see how their posts are performing, although nobody else will.

While removing public visibility of likes may itself seem like a minor change, the decision has sparked a widespread debate in local digital marketing circles over the last 24 hours, as businesses and influencers try to get their head around the likely effects.

Instagram has become a popular place to do business, with many retailers relying on the platform as their largest online customer engagement tool, while influencers build and command followings which they then monetise through brand partnerships”.

“You’ll have to invest more”: As Instagram hides likes, businesses face disruption

SmartCompany

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