Effective video testimonials that inspire action [podcast]
The MarketingProfs team has published a new podcast episode on ‘Effective video testimonials that inspire action’ featuring Andrew Davis.
In this podcast, Davis covers the following:
- When planning your video content, don’t just copy a competitor’s approach
- Storytelling might sound like a fun pastime, but make no mistake, it generates marketing revenue
- Video testimonials should drive sales, not just validate an existing customer’s purchase decision
- Effective video testimonials show you what you want, then show all the obstacles standing in your way.
Listen to the podcast on the following page.
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