The MarketingProfs team has published a new podcast episode on ‘Effective video testimonials that inspire action’ featuring Andrew Davis.

In this podcast, Davis covers the following:

  • When planning your video content, don’t just copy a competitor’s approach
  • Storytelling might sound like a fun pastime, but make no mistake, it generates marketing revenue
  • Video testimonials should drive sales, not just validate an existing customer’s purchase decision
  • Effective video testimonials show you what you want, then show all the obstacles standing in your way.

Listen to the podcast on the following page.

Effective video testimonials that inspire action

MarketingProfs

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