Achieving success in marketing requires constant efforts and innovation. You need to learn from the co-marketers and adopt the tactics that are helping them.

The ClickZ contributor Tereza Litsa has shared an article highlighting the challenges today’s marketers are facing.

Litsa says, “Today marketers are constantly trying to keep up with the latest changes in the industry and what they mean for their work. The influx of data and new technologies are making it harder to decide on what they most need to improve their efficiency.

New research from Domo and Censuswide highlights the biggest challenges that marketing leaders face around data, creativity and how to focus on what matters. According to Domo’s CEO, Josh James:

“Today’s hyperkinetic business environment calls for marketers to have a new modus operandi, helping them balance marketing’s strategic and operational needs, while creating customer value across all marketing activity and clearly communicating it to the bottom line.”

Common challenges that CMOs face

The pressure of keeping up with the latest industry changes is one of the key challenges that marketers seem to face”.

What are the biggest challenges senior marketers face?

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