Link building is an essential thing to continue improving your search engine rankings and get constant flow of web traffic.

The Search Engine Journal contributor Roger Montti has shared five link building tips that you should be using.

Montti says, “Cultivating natural citations that are given without asking is outside of the link building mainstream. It doesn’t have to be that way. These are five tips that don’t involve tedious link building outreach that should be mainstream.

1. Advertising

I have used advertising to spread the word about a site, to build awareness for it. In my experience, ranking benefits followed. In a Webmaster Hangout, John Mueller was asked about real-world advice for links. Mueller answered that some kind of promotion is necessary. 

Here is what he said: “So basically on the one hand that involves some amount of self-promotion from your side like you have to get some people”.

5 Non-Spammy Link Building Tips that Work

Search Engine Journal

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