With the rise of social media platforms and increasing popularity of some of its users, influencer marketing has create an altogether new way for the brands to reach out more customers.

The Search Engine Journal contributor Brent Scutoras has shared five ways to launch successful influencer marketing campaigns.

Scutoras says, “Here are five things you need to consider before launching your influencer marketing campaign.

1. Finding the Right Influencers

The biggest challenge for most marketers today is finding relevant influencers.

When we talk about real influence, we talk about this kind of psychological connection to somebody.

We think that this particular person is like a friend to us. For instance, when you’re watching a person’s bloopers, you feel like you could connect to them on a personal level. On Instagram, people are posting Stories throughout the day and they’re showing you snippets of their life”.

5 Key Considerations When Launching Influencer Marketing Campaigns

Search Engine Journal

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