To improve conversion rate through your website you need to deliver great customer experience when people visit your website.

The Marketo contributor Dan Purvis has shared five ways to create optimal customer experience on your website.

Purvis says, “Furthermore, Google asked users whether they would prefer 30 or 10 search results to be served up per page. When Google incorporated 30 results to a few search pages, the traffic dropped by 20%, and the page load time between the two result pages was only half a second. If half a second has such an impact on traffic, imagine the difference it would make if you reduce your site’s load time by three seconds.

Key aspects of website performance optimization

Hosting

There are several important web hosting factors to consider when choosing whether to stay with your existing provider or move to a new provider. It goes without saying that you must make sure the hosting service has a dedicated 24×7 customer service. Check out reviews of their service on third-party review sites as well. Make sure there are no common themes in complaints as that would suggest there is likely to be a similar issue for you”.

5 Ways to Create the Optimal Customer Experience on Your Website

Marketo

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