LinkedIn, having a focused audience avails a unique targeting opportunity for brands and marketers. In a few easy steps you can have your business featured on this network.

The AdEspresso contributor Ana Gotter has shared five ways to promote your business on LInkedIn.

Gotter says, “In this post, we’re going to take a look at the most effective ways to promote your business on the platform so you can do all of the above and more.

Link & Optimize Employee Profiles

There’s one thing that I want to flag really quickly about marketing on LinkedIn: Even though it’s a professional network, you ironically enough get a little more up close and personal on this platform. Facebook Pages allow employees to hide behind the brand’s logo and name; on LinkedIn, however, people can see personal profiles that are connected to yours, and it’s encouraged to interact as an individual instead of just a brand”.

How to Promote Your Business on LinkedIn


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