Building an e-commerce site and to keep it growing is a challenge. You need to have the right features that help you to get repeat visitors so that you sales could grow.

The Search Engine Journal contributor Holly Gary has shared 15 features that your e-commerce sites should have.

Gary says, “Here is a list of 15 must-have features that attract online shoppers.

1. User-Friendly

This comes from the old K.I.S.S. adage about keeping it simple.

Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it.

As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can clog up the path to purchase.

Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities”.

15 Must-Have Features for Ecommerce Sites

Search Engine Journal

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