Social media marketing and advertising are the two ways you can reach out to more people online and convert them into customers.

With their wide audience base, Facebook and Instagram are the two dependable platforms when it comes to social media advertising.

To help you strengthen your Facebook ads, the Duct Tape Marketing’s John Jantsch has shared seven common mistakes that we make while advertising on Facebook.

Jantsch says, “If you’re not familiar with the ins and outs of the platform, it’s possible to fall into some pretty common traps. Here are some of the mistakes that I see businesses making time and again on the platform, and what you can do to avoid them.

1. Setting Wishy-Washy Goals

Facebook advertising is a single tactic within your broader marketing strategy. But that doesn’t mean you can be less-than-intentional about the choices you make when designing your campaigns.

It’s not enough to just create posts promoting your business and hope that some generic good will come of it. You need to set specific goals for each and every advertising campaign you undertake. If you’re promoting the launch of a new product, set a goal to sell X number of units. If your campaign is designed to drive traffic to your website, set a goal to increase CTR by X percentage points”.

7 Common Mistakes Businesses Make With Facebook Advertising

Duct Tape Marketing

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