WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. It is widely used by Chinese-speaking audiences.

The Social Media Examiner contributor Marcus Ho has shared an article highlighting some tips on how to WeChat for improving their business.

Marcus says, “With 1.09 billion monthly active users (70 million of whom are from outside of China), you can’t ignore the massive reach of this platform. In addition to being enormously popular in China, WeChat has also penetrated the U.S. and U.K. markets and is growing at a rapid rate. The app currently supports over 20 languages and that number is expected to increase over time.

One-of-a-Kind Lifestyle Platform

Calling WeChat China’s WhatsApp or Facebook would be inaccurate—it’s a lot more than that. It’s a one-of-a-kind lifestyle platform that has several apps rolled into one. With the ability to connect to 85,000 other apps, WeChat has formed a strong ecosystem of its own.

What started off as a messaging app has now taken over every aspect of life in China. From shopping online and paying bills to playing games and making video calls, WeChat happens to be the go-to app for almost everything. This allows marketers to gain insights from valuable consumer data, understand which life stage consumers are at, and target them with personalized communication”.

WeChat for Business: What Marketers Need to Know

Social Media Examiner

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