When it comes to social media marketing LinkedIn has been a great resource for the marketers. It helps brands in targeting the right prospects online.

The Social Media Examiner contributor Josh Turner has shared four ways to use LinkedIn for turning cold prospects into leads.

Turner says, “Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

#1: Recommend a Group Post for More Exposure to All LinkedIn Group Members

In the past, LinkedIn groups have had a kind of ghost-town feel. Instead of fostering connection, networking, and engagement, they were a den of self-promotion. As part of LinkedIn’s efforts to change this, groups are now part of the main LinkedIn platform instead of a side feature. It’s now easier to access them from the home page, and your group conversations have more visibility in the main feed”.

How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

Social Media Examiner

Sharing is caring