Your marketing strategy needs a blend of different tools to reach out more and more prospects and achieve sales success.

Facebook Live is one such tool to strengthen your marketing efforts.

The Social Media Examiner contributor Desiree Martinez has shared an eight-step guide to use Facebook Live to improve your marketing.

Martinez says, “A well-planned Facebook Live broadcast is a great way to share thoughtful, long-form content that engages viewers, ultimately playing to the algorithm.

Using live video as the catalyst for your video marketing will require some thought and a plan to make sure your broadcasts provide value to viewers. Here’s how to get started creating a Facebook Live video strategy for your business.

#1: Define the Audience for Your Facebook Live Video

You aren’t creating Facebook Live content just to make Facebook happy; you also need to provide value to your audience. So whom do you want to reach with your live streams? Take some time to review your customer avatar and look at your analytics to identify the people to whom you’ll be talking”.

How to Use Facebook Live in Your Marketing: An 8-Step Plan

Social Media Examiner

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