An effective data management strategy enables you to make your marketing efforts rewarding. With proper data management you can target the right market and get more sales.

Alex Shellhammer Head of Publisher Marketing, Google Ad Manager has shared four ways to help you improve your organization’s data strategy.

says, “As the Deloitte activation guide shows, there is a clear path to becoming digitally mature that any committed media organization can follow. The guide outlines four key foundations of data transformation: culture, skills, technology, and data.

1. Adopt a data-informed culture

To successfully adapt, media organizations typically need to change their internal culture—and it starts at the top. Business leaders should broadcast their data strategy, so that employees at every level understand how the use of data can serve the organization’s goals”.

How can you improve your organization’s data strategy?

Google Ad Manager


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