Planning is one of the most important aspects of your content marketing efforts. You need a calendar to plan and execute your content publishing job.

The HubSpot contributor Sophia Bernazzani has shared four social media calendar tools to help marketers plan the creation and publishing of their content online.

Bernazzani says, “We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

So, if you’re not already using a social media content calendar, hear me out:

  1. Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future — and to dash off any posts about breaking news in your industry. Otherwise, you’ll spend valuable time each day searching the internet for that day’s content to share, which is a known productivity killer.
  2. A calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message. Social media marketers should take the time to craft custom messages for each network, and doing this in advance will save time throughout the week and ensure you’re being thoughtful and intentional when you do post”.

Read and learn about the calendar tools on the following page.

4 Social Media Calendar Tools to Plan All of Your Content

HubSpot

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