Link building is an essential element to level up your website’s popularity. Quality links help you to get more flow of traffic from different sources.

The Yoast contributor Marieke van de Rakt has shared five link building practices you need to give up.

Marieke says, “In the old days, link building meant putting links on as many external pages as possible, often by buying or trading links. Since Google Penguin, these tactics have become a risky SEO strategy. If your link building tactics include spamming, your site risks a Google Penalty and could be banned from Google’s results completely. Placing a lot of links may help the ranking of your site for a short while, but probably not in the long run. 

Obvious link building DON’Ts

I suspect most of you will already know quite a few of these obvious link building tactics one must definitely not apply:

  • You shouldn’t buy links.
  • Don’t exchange links.
  • Avoid automated programs to get links.
  • Don’t do guest blogging with very thin and off-topic content.
  • Don’t comment on blogs or forums if your only purpose is to leave a link in the comment”.

5 link building DON’Ts you didn’t know about

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