Strengthen Your Content Marketing with These Must-Have Skills
Content creation and marketing requires not only passion for the job but a greater control over the language and the kind of content you are creating.
The TopRank Marketing contributor Joshua Nite has shared a list of 12 must-have skills for B2B content marketers.
Read this article to find out what you need to add to your folio.
Nite says, “Here’s my list of must-have B2B content marketing skills. If you’re looking to get into the career, fill out your team, or, say, hire a marketing agency, keep these in mind.
12 Must-Have B2B Content Marketing Skills
This list is divided into two categories: The “hard skills” that you learn through instruction, and the soft skills that rely more on personal development and human interaction.
#1 – Search Engine Optimization
You don’t have to be a SemRushin’, Google Analytics wizard to be a content creator and strategist. But creating great content does require a solid understanding of modern SEO practices. You should know how to understand search intent, dig into ambiguous keywords, and create best-answer content that meets search demand.
#2 – Social Media Marketing
You may have a dedicated social media person or team, but content marketers should still know how to create compelling B2B social posts“.
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